Intermittent Reinforcement: Why We Keep Going to a Dry Creek Bed Looking for Water

From ScienceDirect.com: “Intermittent reinforcement is more resistant to extinction, meaning that if individuals remember occasionally checking the mirror and liking what they see in the past, they may continue to engage in mirror checking for a long time even though they infrequently get good results.”

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store